Commercial Operating Systems
Building the systems, partnerships, and teams that drive revenue and help businesses grow.
Founder • Sales Leader • Recruiter • Growth Advisor • GTM Strategy
I partner with founders and leadership teams to turn founder-led growth into repeatable operating systems. Across SaaS, recruiting, professional services, hospitality, and managed services, I’ve built revenue engines, recruiting functions, strategic partnerships, and operating playbooks that help organizations scale with confidence. Whether I’m rebuilding a sales organization, designing recruiting functions, launching a new go-to-market motion, or developing strategic partnerships, my work centers on one outcome: helping businesses create sustainable, measurable growth.
Armon Battle
Revenue systems • Partnerships • Talent ecosystems
Operating systems for measurable commercial growth.
Revenue Systems
Go-to-market strategy · Sales process · CRM architecture · Pipeline management · Revenue forecasting
Recruiting Functions
Hiring strategy · Executive recruiting · Talent pipelines · Market intelligence · Interview frameworks
Partnerships
Channel strategy · Referral programs · Strategic alliances · Community development · University partnerships
Leadership
Sales coaching · Hiring managers · KPI systems · Accountability · Performance management
Measured by what changed.
10+
Years Building Growth Organizations
$46M+
Revenue Influenced
20+
Commercial Operating Systems Designed
11
Organizations Founded, Built, or Transformed
78+
Strategic Partnerships Built
50+
Leaders Developed
Why I Build
Growth happens when people, systems, and partnerships are intentionally connected.
Looking back over the last decade, I've realized every company I've joined and client I've acquired has asked me to solve a different problem—but the solution has always been remarkably similar.
Sometimes it meant building a sales organization that could scale from founder-led selling to enterprise execution. Other times it meant designing recruiting systems that connected exceptional talent with growing companies, creating strategic partnerships that unlocked entirely new revenue channels, or helping organizations transform ideas into repeatable growth engines.
The industries have changed. The titles have changed. The business models have changed. What hasn't changed is my belief that sustainable growth happens when the right people, systems, and partnerships are intentionally connected.
That's the work I've dedicated my career to.
I build ecosystems that allow people and organizations to grow together.
Founder
Two companies built around connection, trust, and repeatable growth.
Affiliated
First-Time Founder → Venture-Backed Startup
22 University Partnerships
$1.2M Pre-Money Valuation
Campus Community → Connected Ecosystem
Affiliated began as a campus community idea and became a venture-backed ecosystem connecting universities, students, alumni, and opportunity. The transformation was not just building a product; it was designing the partnership system, community motion, and trust layer that allowed a fragmented campus network to operate like a connected commercial platform.
Founder
Building the Future of Premium Self-Care
Hospitality, Events & Executive Services
White-Glove Experiences
Suprema is being built at the intersection of premium self-care, hospitality, events, and executive service. The work is about translating white-glove expectations into an operating system: trusted providers, curated experiences, service standards, partnerships, and delivery playbooks that can scale without losing quality. (Insert Suprema story)
Business Transformations
Each engagement redesigned the commercial system underneath the business.
LAB
Venture Studio -> Go-to-Market Operator · Partnership Architecture · Business Development · 2 Venture-Backed Portfolio Companies
At LAB Miami Ventures, I worked across two venture-backed portfolio companies, helping founders validate business models, acquire customers, and establish repeatable go-to-market strategies. Rather than joining a mature sales organization, I partnered directly with founders to build commercial traction from the ground up.
Across MyRentHero and OrderOut, I developed outbound acquisition strategies, launched customer acquisition campaigns, managed a network of more than 50 campus ambassadors, and acquired 310+ customers while driving 300% year-over-year growth. Beyond customer acquisition, I helped validate pricing, improve unit economics, and refine the commercial strategy needed to prepare both businesses for future investment and scale.
SQ
Series A -> Series D · $20M -> $750M Valuation · Sales process · Leadership rhythm
SQUIRE's journey from a Series A startup to a Series D market leader required more than exceptional software—it demanded a disciplined sales process and pipeline management capable of acquiring, expanding, and supporting customers across field sales, remote territory management, and enterprise accounts.
Over nearly five years, I progressed from Account Executive to Sales Manager while helping build that organization. I influenced more than $45M in recurring revenue, generated $7.5M+ in payment volume, led SMB, Mid-Market, and Enterprise sales initiatives, and developed coaching frameworks, sales playbooks, leadership systems, and company core values that supported rapid organizational growth.
As the company scaled from a $20M valuation to approximately $750M, the infrastructure evolved with it, requiring me to create repeatable execution across sales, leadership, and customer growth.
PV
Managed services · Seed Stage -> Scalable GTM Engine · ~20 Customers -> 900% Customer Growth · Forecasting clarity
The pool service industry was rapidly adopting software, creating a significant market opportunity for companies positioned to solve operational challenges. ProValet had established an early foothold in the market, but realizing that opportunity required more than product innovation—it required a repeatable commercial engine.
Working alongside the VP of Sales as part of the founding GTM team, I helped build that engine from the ground up. Together, we defined the ideal customer profile, redesigned pricing, implemented CRM infrastructure, developed outbound strategy, created sales playbooks, built onboarding processes, and established the commercial operating system needed to move beyond founder-led sales.
The result was 900% customer growth, more than $1M in Gross Payment Volume generated, and a scalable go-to-market foundation that positioned the business for its next stage of growth.
ADL
Solo Recruiter -> Scalable Recruiting Platform · 1 Revenue Stream -> Multi-Revenue Growth Engine · Talent intelligence · Client trust
Traditional contingency recruiting creates excellent outcomes for placements but often leaves firms dependent on continually finding the next search.
At ADL Search, I focused on designing a commercial operating system that expanded the business beyond contingency recruiting. That work included building recruiting infrastructure, developing internal training systems, refining full-cycle recruiting operations, and ultimately architecting a recurring revenue flywheel centered around Market Intelligence, Talent Digest, recruiting advisory services, retained search, and subscription-based offerings.
The result is a business positioned to evolve from a placement-driven recruiting firm into a scalable recruiting platform built on recurring client relationships and diversified revenue streams.
MP
ManagePointe MSP
Operating discipline · Services growth · KPI clarity · Team accountability
After more than 26 years in business, ManagePointe had earned an outstanding reputation for serving dental practices, but its commercial infrastructure had remained largely unchanged. The opportunity wasn't to reinvent the company—it was to modernize how it grew.
Working alongside leadership, I helped redesign the commercial operating system by implementing Salesforce CRM, rebuilding the pricing strategy, expanding the Ideal Customer Profile beyond dental into adjacent healthcare markets, launching a strategic channel partner program, introducing Strategic Business Reviews, and repositioning the business around a cybersecurity-first offering.
Beyond the internal transformation, I established 12 strategic channel partnerships to create new referral opportunities and contributed more than $264K in Annual Recurring Revenue, helping position the company for its next stage of scalable growth while strengthening visibility, forecasting, and long-term client expansion.
ES
University partnerships · GTM Strategy & Long-Term Growth Partner · Employer pathways
Building a successful two-sided marketplace requires more than acquiring users—it requires earning trust from the institutions that serve them. Enrich Scholars set out to improve career outcomes by connecting students, universities, and employers through a platform designed to expand access to opportunity, particularly for underrepresented and underserved students.
Leading the institutional growth strategy, I developed the go-to-market approach for universities, built the outreach and engagement playbooks, refined the platform's positioning, and created a repeatable process for institutional adoption. Over a 90-day engagement, those efforts resulted in 12 universities committing to the platform and 500+ student registrations, establishing a scalable foundation for continued marketplace growth.
The result wasn't simply more users—it was the beginning of a repeatable university acquisition engine capable of expanding the platform's reach while strengthening its value to both students and employer partners.
Your Company
Founder-Led -> Scalable Growth Engine · Reactive Sales -> Predictable Revenue · Good Business -> Great Company
Every business reaches the same point - ready for more growth. You could be a founder that has built something real. Revenue is coming in. Customers are happy. The vision is clear. Now you're ready to scale! I don't show up with a 200-page strategy deck or a list of buzzwords. I roll up my sleeves, learn how your business actually works, and build a revenue engine and system that helps your company grow without relying on heroic effort from you.
Services
Commercial Growth Systems
I help founders move from instinct and heroics into repeatable systems: strategy, talent, partnerships, leadership cadence, and operating infrastructure that makes growth easier to sustain.
01
Revenue Strategy
Clarify where revenue should come from, what motion fits the market, and which operating habits make growth measurable.
02
Sales Leadership
Coach teams, managers, and founders into a rhythm of accountability, pipeline discipline, performance reviews, and practical execution.
03
Partnership Development
Design channel, referral, community, employer, and university partnership systems that create durable commercial advantage.
04
Recruiting
Build hiring systems that connect market intelligence, candidate experience, search discipline, and leadership decision-making.
05
Commercial Operating Systems
Connect CRM, hiring, partnerships, KPIs, playbooks, and leadership routines into one coherent business growth system.
06
Fractional GTM
Step into the business as an operator-advisor to diagnose, design, and install the systems needed for the next stage of growth.